One common technique for structuring an opinion article is to use a four-part formula. This is a resource to assist the writing process when you are preparing your opinion article – but it is not as a prescriptive formula.

Hook (5 per cent of total length)

An attention-grabbing explanation of why this issue is important or topical. It might involve referencing a recent news event, a significant development, an anecdote, or a startling fact. It also needs to set out the main argument in no more than one or two
sentences. (For example, “In recent weeks both rising energy prices and natural disasters have made headlines around the world. For economic and environmental reasons, it’s time to bring on Australia’s renewable energy transformation.”)

Background (20 per cent)

A brief setting of the scene for the reader so they understand the existing state of affairs and the key players. But this should only be as much as is necessary to set up the argument. Often it is best to write this after you have written the argument section so that you keep this as tight and short as possible. (For example, “Australia has a mixed record when it comes to policies aimed reducing carbon emissions, but shifting sentiment among investors and ordinary people means there is now an appetite for
policy initiatives that will dramatically accelerate Australia’s transition to a net zero economy.”)

Argument (60 per cent)

The core of the article in which you make your main argument and lay out the strongest pieces of evidence (including examples) which support it. Care should be taken to structure this part of the article clearly. For example, if you have three key points to support your main argument, each of these points should be clearly stipulated.

Punchline (15 per cent)

A punchy and memorable restatement of your argument, with a call to action if appropriate. (For example, “A comprehensive effort to tackle climate change is not just sound public policy, it is about survival. Policymakers need to think hard and act quickly.”