Dr Neeru Sharma is Senior Lecturer, The MARCS Institute of Brain, Behaviour and Development, Western Sydney University, Australia. Her research centres on artificial intelligence in marketing communications, omnichannel marketing, services marketing, and consumer psychology, with a strong publication record in high-impact journals, including Journal of Retailing and Consumer Services, International Journal of Consumer Studies, Journal of Services Marketing, Journal of International Marketing, Journal of Business & Industrial Marketing. Dr Sharma examines how AI reshapes customer experience and trust, focusing on the ethical and psychological impacts of AI-generated content on consumer cognition, emotion, and decision-making.

Perfect faces, imperfect fit: Why AI-generated campaigns miss the mark for older Australians
14 January 2026

When AI-generated visuals are used in health, aged care, or community outreach campaigns, they risk undermining the trust of older Australians. Age-inclusive image standards and clear transparency rules can support engagement of ageing populations.
Neeru Sharma and Johra Kayeser Fatima

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Perfect faces, imperfect fit: Why AI-generated campaigns miss the mark for older Australians

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